He has been constantly gaining popularity in the international market with his high quality marketing strategies in rice exports. His workforce is working round the clock deploying all resources to produce rich quality traditional basmati rice as well as 1121 basmati. Since, his inception, he has always maintained excellent standards of quality rice.
He is responsible for management and administrative activities at the production level. He is responsible for the coordination between the various factory divisions and also acts as the coordinator with key customers. It is his responsibility to ensure that the company is in a position to deliver finished products to the customers in accordance with the projections provided by the marketing team.