About us


An ISO 22000:2005, GMP & HACCP Certified Company
Govt. of India Recognized STAR EXPORT HOUSE

Modern Rice & General Mills was established in the year 1981 with a vision to consolidate the fragmented basmati rice industry. In a short span of time it has risen to be one of the leading millers and exporters in the industry under the guided management of Mr. Vinod Malik and Mr. Devraj Malik.

A unique business model, out of the box approach of the management, and the goodwill of the customers has enabled the company to consolidate on its leadership position.

Our Brands
  • An international brand with millions of happy customers across the globe.Bul-Bul Basmati Rice is a perfect combination of nature’s gift manufactured to perfection,with an aromatic fusion like no other.We use our experience & expertise to bring perfection in every Bul-Bul pack.The most premium quality Basmati rice being uniformly packed in each bag ensures a standardised product.Each bag offers the same exotic flavour and richer & nuttier taste to make every meal delicious.
Global Footprint


Modern Rice & General Mills is well represented worldwide and their international distribution network covers many countries.
The tie-ups with various distributors internationally ensure the presence of Modern Rice & General Mills in all major markets.
Quality Benchmark
Rice Procurement
The first and most critical step towards total quality management is procurement of rice.
Technology Standards
Modern Rice & General Mills maintains world-class quality standards in all areas of its operations. The company procures the best quality of paddy and processes it using state-of-the-art technology.
Quality Standards
All the rice undergoes stringent quality tests before they are shipped to our esteemed customers. We ensure that every grain is fine, silky smooth and pearl white.
Our products