International market

India's tribute to global food preferences

Almost since the beginning of time, rice has tickled man's palate. Today, rice is the world's single most important food crop and a primary food for more than a third of the World's Population.

Over 150 million hectares of paddy fields around the World yield nearly 500 million tons of rice. Rice provides about 21% of the total food calories consumed by the people of the world. Discerning global customer are today more diet-conscious than ever before and question the impact of different foods on the human body. Rice is an ideal food. Low fat, with a balanced starch content, it is an energy giving food. Of over 14,000 varieties of rice, Indian Basmati is the most sought after in the world.

In the long-grained Basmati Rice, there is no extra starch which makes ordinary rice sticky and messy, and each grain is whole and complete after cooking, making it easy to digest. Today, Basmati has captured nearly 20% of the world market.

global presence

The hands behind our success are those of our partners and importers. It is their trust and belief in us that has enabled us to earn many accolades to our credit. We have been recognized by the Govt. of India as the one of the star rice exporters in the country - holding a dominant position in diverse and competitive markets like Canada, New Zealand, Australia, Europe, U.A.E., Saudi Arabia and other middle east countries.

Today we hold a substantial share of the total Basmati exports from the country.

Modern Rice & General Mills is well represented worldwide and their international distribution network covers many countries. The tie-ups with various distributors internationally ensure the presence of Modern Rice & General Mills in all major markets.

our market

Keeping an account of the popularity of Basmati rice in the international market, the company developed a powerful marketing strategy in the global arena. The company is already exporting to many overseas destinations. The company products have earned remarkable popularity in the market and the share of exports in the total revenues is rapidly increasing.

Parboiled basmati rice is favoured in the export market because of its aromatic flavour, elongation on cooking and its non sticky nature. Indian Basmati is the most preferred variety of rice globally.

The product quality and terms of business have enabled Modern Rice & General Mills to attract the best distributors in the business. We had exclusive arrangements with the distributors in the Middle East countries mainly Saudi Arabia and U.A.E.