Company profile

Modern Rice & General Mills was established in the year 1981 with a vision to consolidate the fragmented basmati rice industry. In a short span of time it has risen to be one of the leading millers and exporters in the industry under the guided management of Mr. Vinod Malik and Mr. Devraj Malik. A unique business model, out of the box approach of the management, and the goodwill of the customers has enabled the company to consolidate on its leadership position.

We had been exporting 1121 basmati rice in bulk quantities throughout the world. We are placed in the best basmati paddy region in Karnal district of Haryana. We had been the suppliers to all top exporters of India and currently supplying to major bulk rice buyers of :-

  • Saudi Arabia
  • U.A.E
  • Tanzania
  • Comoros
  • Iran
  • Iraq
  • Kuwait
  • Yemen
  • Qatar
  • Europe
  • New Zealand
  • Australia
  • Canada
  • USA
  • and other African countries.

our presence

Modern Rice & General Mills is having niche in Rice market for producing finest sortex cleaned parboiled rice. We have our presence in domestic market through our Bul-Bul Brand Rice.

our vision

To preserve and enrich the legacy of Basmati in India by ensuring genetic integrity of the seed. We encourage farmers to adopt scientific agricultural practices and world-class rice processing technologies to emerge as the industry benchmark for product quality and customer service.

our mission

As one of the world's leading Basmati millers and exporters, we are committed to deliver precision-perfect quality to our customers; nurture a professional work environment, which fosters employee excellence, growth and job satisfaction; and build a financially strong, growth oriented company that creates value for our stakeholders.

our brands

  • Bul-Bul
  • Rutbaa
  • None
  • Vee Emm
  • Nilokheri King

future plans

Modern Rice & General Mills endeavours to strengthen its relationship with everyone associated with the company. It has equipped itself with powerful strategies to face any challenge in the future. Our vast network helps the company to acquire superior standards in the global market.

There is a huge demand for parboiled rice in the Gulf and this will be a major driving force behind the company's exports in the coming year. Modern Rice & General Mills is fully equipped to capitalize on the growing demand of basmati rice. Our marketing strategies is to enhance our sales by sharing information with our buyers and educating them about the extra long 1121 basmati rice.

1121 Basmati Rice
Basmati Paddy
1121 Basmati Rice is excellent in almost any savoury rice dish and is perfect for countless rice recipes across the globe. It is a food that feeds half the population of the world. Its length is extra long.

callus: +91 9896039900

Traditional Basmati Rice
Basmati Rice
Basmati has a fine aromatic flavor and the grains are long and slender. The grain is aged for a certain period of time to enhance its distinctive aroma.
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Modern Rice & General Mills, Karsa Road, Nilokheri, Haryana, India. |  Mob: +91 9896039900
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